Upshot
Creative Agency Rebranding
Upshot turned 25 the same year they welcomed in new ECD Suzanna Bierwirth, and were ready for a new brand identity. I worked closely with Suzanna and a small internal team to develop the new logo, brand mission, vision and values, and overall look and feel.
The logo allows us to tell stories: to engage and to flex and change as we continue to grow. The raised “O” in Upshot is active and dynamic, leaving a trail of CMYK rings, showing the layers and depth of our work and the richness of our creativity.
Logo
Holiday Cookbook
Agency-wide Project
To showcase the range of creative talent in the agency while providing something useful for its recipients, we created a digital recipe flip book for our annual holiday card. I led the project, developing the layout for the book, coordinating the illustrations, assigning recipe prompts, etc. It become a beautiful, 100 page cookbook chock-full of recipes submitted by and art created by Upshotters.
You can flip through below, or view on Issuu.
Event Posters
Brand Guidelines
