Chamberlain
Chamberlain was looking to differentiate from their competitors and grab more share in an increasingly noisy market. Chamberlain and its competitors had been focusing on communicating technical details of each machine, and while important, resulted in a confusing and intimidating shopping experience for most consumers.
We identified a big opportunity for them to create a more human-centered brand by shifting communication to speak directly and plainly to consumers, and to focus on showcasing the consumer-benefits their cutting edge technology brings. Through thoughtful photography, we added context to how their products are installed or used and created scenes that demonstrate their unique values, like in-garage delivery with Amazon key, virtual control and connectivity, and wall-mounted motors that save precious garage ceiling space.
We focused on adding humanity and approachability to the brand at every touchpoint with a full visual identity overhaul, a new copy point of view and a fully re-engineered brand foundation.
Home Access Solutions, Branding & Identity
Role: Identity Design Lead, Art Direction
Copywriter: Sunshine LeMontree
Creative Director: Kat Tushim
Logo
Chamberlain needed a clean and modern update to their logo. The new logo is built off of principles of perfect geometry and even, solid shapes with select rounded edges to add a touch of humanity and softness.
Typography
Brand Application Examples
Brand Assets
Brand Guidelines
Brand Guidelines
