The Hair Collective
The Hair Collective is a new kind of hair salon in Madison, WI. The founders wanted to create an identity that's inclusive, artistic and encourages individual identity. The salon bucks the typical structure and instead functions as a collective of co-creators, whose individual selves are encouraged to thrive. The essence of the brand embodies founders Billie & Harlow’s vision for the space—inviting, art-forward, eclectic, conscious and sophisticated—and is rooted in the belief that when many unique and talented individuals come together, extraordinary things happen.
Their brand identity needed to be a flexible, modular system with a strong, master brand that can also hold its’ co-creators’ brands. The founders each wanted their own logo, too, that felt unique to them but related back tightly to the master The Hair Collective brand.
Hair Salon, Logo Design & Branding
Brand Moodboard
The brand logo needed to express the collective's brand identity, but also needed to flex to function as a holding device for the other co-creators that join the collective.
Their disruptive business model served as a major source of inspiration. Because it's such a differentiator, I created a logo to reflect it: a system of pieces and parts that come together to create a whole. The result is a gridded, modular structure with simple shapes and thick lines. This 4-up composition is their primary logo; it has dynamic movement and openness, and forms an abstract "C", emphasizing 'collective'.
The brand pattern was developed for many uses: subtle pattern for decor, rearranging shapes to create new images (a beer pouring out or a plant growing or a paint brush painting), and also for additional logos. If other creators join the collective but don’t have an individual logo, they can pick a cluster from the pattern and use it as their logo while they’re with the collective.
Brand Pattern Extensions
Website
Visit site here.
Founder Logos
Founders Billie and Harlow wanted individual logos for their personal brands that fit with the master brand but also represented their unique selves.
