Starbucks
The visual concepts for Starbucks’ seasonal promotions are each based off of a brief rooted in consumer research, beverage sales goals and social climate. These concepts I developed for their various promo visual themes and were then executed across 50+ print and digital pieces, both consumer- and operator-facing.
Seasonal Drink Promotions
Role: Art Direction, Design
Winter
Objective: Optimistic, forward-looking, wintery
Teavana Flavored Iced Teas
Objective: Escape and refreshment with flavor cues
Countercard
Poster
Cold Brew
Objective: New, fresh, motivating
Poster
Operator website banner
Animated Poster
Summer
Objective: Vacation, escape
Mango Dragonfruit Poster
Animated poster
S’mores Frappuccino Poster
Animated Poster
Fall
Objective: Comfort and nostalgia in a time of constant change and uncertainty
Animated Poster
Animated poster